You might have noticed lately that some posts on Facebook might get more engagement than others in the same page. The same goes with Twitter and LinkedIN. After studying the behavior of Fans and Followers on social media using sources like Social Bakers, Quintly and BufferApp, the following are the ideal length to post on different social media platforms:
The ideal length of a tweet is 100 characters
The ideal length of a Facebook post is 40 characters but you can still post up to 80 characters
The ideal length of a Google + headline is 60 characters
For LinkedIN there is a direct relationship between content length and sharing. Analysis below shows the longer the post, the more it’s shared.