What is the ideal length of online content?

You might have noticed lately that some posts on Facebook might get more engagement than others in the same page. The same goes with Twitter and LinkedIN. After studying the behavior of Fans and Followers on social media using sources like Social Bakers, Quintly and BufferApp, the following are the ideal length to post on different social media platforms:


The ideal length of a tweet is 100 characters



The ideal length of a Facebook post is 40 characters but you can still post up to 80 characters



The ideal length of a Google + headline is 60 characters


For LinkedIN there is a direct relationship between content length and sharing. Analysis below shows the longer the post, the more it’s shared.

linkedinFinally here is a review of the most common platforms

allplatformsSources for this article has been provided by Quintly, Fast Company, Social Bakers, BufferApp and Track Social


Published by Ali Dahmash

I help brands using Digital Marketing. Entrepreneur. Consultant. SEO. Trainer. Growth Hacker

5 thoughts on “What is the ideal length of online content?

  1. I think the the 1600 words on a blog post is a wee bit too long – I’ve experimented with this over the years and have found that any post over 900 words begins to lose the attention of today’s readers. In fact, a few years back, I posted a blog on this topic, titled, “Attention Economy: Driver Behind Twitter’s Acquisition of Video Firm Vine? –

    See more at:



  2. Hi David/Ali
    I am surprised by these statistics? Are they for content length or for headlines? Twitter for me is understandable but I don’t know whether to go along with the stats on Facebook.

    If these are for content length then I am sure many people are sharing wrongly in most social platforms!

    left this comment in kingged.com as well


  3. Hey David/Ali

    Each social media site has it’s own personality and characteristics. With that, it’s going to attract certain people that are going to use a great amount of time of using them.

    These stats will give all of us a general idea of engagement, but I have seen some, like on facebook, that the length is well over 40 characters but yet they get a lot of comments. Facebook is more social compared to what I’ve seen in other platforms.

    But I will look at the other tools you mentioned here at the beginning of your post! Thanks for sharing and I hope you have a great weekend!

    I found your post on kingged.com under the category Social Media


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: