Loosing Facebook Fans!

On March 5th, Facebook announced it will start removing memorialized and voluntary deactivated accounts from Business Pages. But what does this mean for Facebook Pages owners?

A few years back, when gaining Fans was more organic than paid and based on edgerank; some Facebook Pages bought fans through illegal means to quickly gain Likes. This was done by phishing users and creating fake accounts. In Jordan alone, there were 200,000 Fake accounts in 2014, today we have a total of 3,800,000 users that we expect to drop this month. Another mean of gaining likes was by developing and setting up a “Landed Page”. Fans were not able to view the Page unless they like it first, this feature was disabled.

Facebook like

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The moment when you realize our life revolves around Facebook

On January 27th, Facebook and Instargram were down for a few hours. Many people started to panic, no one want to loose their pictures from Instagram, who are we kidding?

So I posted this Tweet just right when Facebook was down and luckily CNN featured it on their website.

Twitter CNN

The beauty of Twitter is getting noticed when posting the most natural Tweet in the right time.

Twitter Analytics

Hootsuite University

Hootsuite University

Hootsuite University is part of Hootsuite online courses that includes a variety of lectures related to social media trends, best practices, and the latest in the industry. The lectures are video based and are easy to understand.  Many of the videos are in Spanish in addition to the English language. The lectures are also industry specific (Healthcare, Education, Financial Services & Entertainment).

Perhaps the most appealing course is how to generate leads and target prospects using social media!

You can become a Hootsuite Certified Professional by passing 9 exams. Once certified, you will be listed in the website according to your city.

In addition to the great features that Hootsuite offers, I strongly recommend adding the certificate to your resume

Facebook Edge rank is dead!

EDGE RANK is the name commonly given to the ALGORITHM that Facebook uses to determine what should be displayed in a user’s NEWS FEED. As of 2011. Facebook has stopped using the EDGE RANK term INTERNALLY to refer to its NEWS FEED RANKING ALGORITHM.

EDGE RANK used to be straight forward with 3 main components and their subsets. Now Facebook has a new algorithm that takes into account more than 100K factors in addition to the original three 

Analysis of the Internet Retailer 500 Facebook Pages shows engagement sunk 27% in 2013 vs 2012, and rumors abound that Facebook’s News Feed algorithm is increasingly hiding Page posts to force marketers to pay for exposure in the News Feed.

The average user’s network generates 1500 updates per day, but only a fraction of them appears in the News Feed. More individual status updates means more competition for organic slots

Facebook never revealed all ranking factors, only some. Researchers, surveyors  and analysts tried to figure out some others

The old formula

edgerank

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What is the ideal length of online content?

You might have noticed lately that some posts on Facebook might get more engagement than others in the same page. The same goes with Twitter and LinkedIN. After studying the behavior of Fans and Followers on social media using sources like Social Bakers, Quintly and BufferApp, the following are the ideal length to post on different social media platforms:

Twitter

The ideal length of a tweet is 100 characters

Twitter

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New York Times: Facebook reportedly working on anonymous mobile app

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By Roberto Baldwin – Facebook recently came under fire for its real name policy and how it enforces that policy. Now it looks like the company is exploring another way to interact on its billion-strong social network.

The New York Times is reporting that Facebook is working on a mobile app that would allow users to interact anonymously with each other. The publication’s two sources say the app should be released in the “coming weeks.”

The app will allegedly allow users to register multiple identities to discuss topics that they wouldn’t want to discuss using their real name. Helpful when a person wants to talk about a sensitive topic without sharing that curiosity with friends and family.